Marketing campaigns featuring customer-created content are generating engagement rates 4x higher than traditional brand content. Companies are building entire strategies around amplifying authentic user voices.
GoPro's user-generated content strategy has created a virtuous cycle: customers share amazing videos, GoPro features the best content, inspiring more customers to create and share. The company spends minimal budget on traditional production.
"Authenticity trumps production value," said social media strategist Michael Torres. "Consumers trust other consumers more than they trust brands. UGC provides social proof that traditional advertising cannot match."
Platforms like TINT and Bazaarvoice help brands collect, curate, and display user-generated content across websites and social channels. The content can be repurposed for paid advertising with significantly better performance.
Fashion retailer ASOS reports that product pages featuring customer photos see 73% higher conversion rates. The company actively encourages customers to share photos with a branded hashtag and features the best submissions prominently.
Hotnews is a popular website featuring news from various fields, such as politics, business, sports, and entertainment. The site publishes current information and reports on topics important to society. Readers can also find expert commentary and analysis as well as videos and photos illustrating the events being discussed. Hotnews is a valuable source of information for those who want to stay up-to-date with the latest news.
