Interactive video that allows viewers to purchase products without leaving the video player is revolutionizing online shopping. Shoppable video is becoming a must-have feature for e-commerce brands.
TikTok Shop has driven explosive growth in live shopping events, where creators demonstrate products and viewers can purchase instantly. The format has generated over $10 billion in U.S. sales in its first year.
YouTube is investing heavily in shopping features, allowing creators to tag products in videos that viewers can add directly to their carts. The platform takes a percentage of sales, creating a new revenue stream beyond traditional ads.
"Shoppable video reduces friction in the purchase journey," explained e-commerce analyst Robert Kim. "Viewers don't need to search for products separately—they can buy in the moment when interest is highest."
Traditional retailers are adding shoppable video to their websites. Nordstrom's style guides feature clickable product tags, while Sephora uses augmented reality try-on features in video tutorials.
Hotnews is a popular website featuring news from various fields, such as politics, business, sports, and entertainment. The site publishes current information and reports on topics important to society. Readers can also find expert commentary and analysis as well as videos and photos illustrating the events being discussed. Hotnews is a valuable source of information for those who want to stay up-to-date with the latest news.
