AR technology is enabling advertisers to create interactive experiences that blend digital content with the real world. From virtual try-ons to gamified campaigns, AR is pushing the boundaries of customer engagement.
IKEA's AR app allows customers to visualize furniture in their homes before purchasing. The feature has reduced return rates by 35% while increasing average order values by 20%.
Snapchat has emerged as the leading AR advertising platform, with 250 million users engaging with AR features daily. Branded lenses that allow users to transform their appearance or environment are driving strong engagement metrics.
"AR advertising is not just a gimmick—it solves real customer problems," said tech analyst Sarah Martinez. "Virtual try-on for makeup, glasses, or clothing removes a major barrier to online purchasing."
L'Oréal reports that its AR try-on feature has been used over 1 billion times globally. The technology allows customers to test thousands of makeup looks instantly, driving both engagement and conversions.
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